Maya and Noah's project looks like a business from the outside.
They have a logo, four social accounts, a color system, and a Notion board with eighty-three tasks. What they do not have is a T-shirt.
When a friend asks, "Can I actually buy anything yet?" the answer is still no.
A teacher looks at their board and asks one brutal question: "What must be true twelve weeks from now?"
After arguing for twenty minutes, they choose one outcome: twenty people have tested or pre-ordered one sustainable T-shirt design.
Most of the board gets deleted.
Weeks one to three: talk to potential buyers. Weeks four to six: make one sample and calculate the real cost. Weeks seven to nine: photograph it and open pre-orders. Weeks ten to twelve: produce only what people ordered.
The first sample costs so much that their planned price makes no sense. For one evening, the whole idea feels dead. Then they simplify the print, find a local supplier with adult help, and explain the new price honestly.
They finish the sprint with fourteen paid pre-orders. Six short of the goal. Fourteen more than the logo ever produced.
Their plan did not predict the future. It forced the important problems to arrive early enough to solve.